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Die "Europäische Bibliographie zur Osteuropaforschung (EBSEES)" weist Bücher, Zeitschriftenaufsätze, Rezensionen und Dissertationen zu Osteuropa (den früheren kommunistischen Ländern Osteuropas) nach, die in Belgien, Deutschland, Finnland, Frankreich, Großbritannien, den Niederlanden, Österreich und der Schweiz im Zeitraum zwischen 1991 und 2007 publiziert wurden. Der Fachausschnitt "Literatur" und "Kultur" der Europäischen Bibliographie zur Osteuropaforschung EBSEES enthält ca. 18.000 bibliographische Angaben (von insg. 85.000). Weitere Informationen finden Sie hier.
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| 11 | Applying laddering methodology to the Slovene furniture marketKolar, Tomaž; Šmid, Mateja, in: Proceedings of the 12th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe, December 2-4, 2004, Vienna, Austria, ed. by Petr Chadraba ..., 2004, pp. 247-252 |
| 12 | Psychological aspects of advertising research: the Lithuanian experienceSliburyte, Laimona; Virvilaite, Regina, in: Proceedings of the 12th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe, December 2-4, 2004, Vienna, Austria, ed. by Petr Chadraba ..., 2004, pp. 162-176 |
| 13 | Coming closer to EU: the Romanian marketing and business environment still has time to get betterVeghes, Calin, in: Proceedings of the 12th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe, December 2-4, 2004, Vienna, Austria, ed. by Petr Chadraba ..., 2004, pp. 81-92 |
| 14 | The promotion strategies in telecommunication sector in PolandMatysiewicz, Justyna; Bilińska Reformat, Katarzyna, in: Proceedings of the 11th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe, December 4-6, 2003, Vienna, Austria, ed. by Petr Chadraba ..., 2003, pp. 247-254 |
| 15 | The customization perspective of relationship marketing: case of a packaging companyKotri, Andrus; Miljan, Mait, in: Proceedings of the 11th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe, December 4-6, 2003, Vienna, Austria, ed. by Petr Chadraba ..., 2003, pp. 155-171 |
| 16 | The new economy and successful marketing strategies of the Polish firms on the CEE marketsSzymura-Tyc, Maja, in: Proceedings of the 12th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe, December 2-4, 2004, Vienna, Austria, ed. by Petr Chadraba ..., 2004, pp. 271-282 |
| 17 | Towards a self-image based model of donor behaviour: deciphering the meaning of donation to charityBajda, Domen; Vida, Irena, in: Proceedings of the 11th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe, December 4-6, 2003, Vienna, Austria, ed. by Petr Chadraba ..., 2003, pp. 132-140 |
| 18 | Entwicklung und Struktur der Werbebranche in UngarnLauringer, Georg, Wien, Dipl.-Arb., 1993, 109 p |
| 19 | Le marketing en Europe centraleNestorović, Čedomir, Paris, Vuibert, 1995, III-139 p. |
| 20 | Die Nutzung der Produktherkunft zum Aufbau starker Marken in Osteuropa: Ein empirisches ProjektFriederes, Gereon, Wien, Wirtschaftsuniv., Diss. xviii+300+, 1997, [61] p., graph. Darst |