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Online Contents (OLC) Slavistics

The database "Online Contents" (OLC) Slavistics gathers the approx. 300,000 tables of contents of approx. 498 most important Slavic periodicals with the reporting period from 1998 until today and is being processed continuously by the Berlin State Library - Prussian Cultural Heritage. A list of authors as tag cloud can be found here.

ID1995637181
Author(s)Vysockaja, I. V.
Title

Precedentnost' kak sredstvo obespečenija polnocennosti obščenija v sfere reklamy = Creativity as a word and as a concept. Precedentness as a mean of effective communication in advertising

PublishedKritika i semiotika, Novosibirsk [u.a.] : Izdat. IDMI, 2014, 1, 125-137
SoundexP1782; S8788; O0181; P1568; O0188; S8370; R7456; C4722; C4681; P1782; E0338; C4666; A0272
Mediumarticle
Holdings (in Germany)ZDB-Katalog
Holdingssee in WorldCat
SourceOLC Slavistik
PURLCitation link, BibTeX

More like this:

Motivacionnaja sostavljajuščaja kak ėffektivnoe sredstvo sovremennogo reklamnogo obraščenija = Motivation as an effective instrument of contemporary advertising / Musykant, V. L.
Прецедентные тексты как средство повышения эффективности социальной рекламы = Precedent Texts as a Means of Increasing the Efficiency of Social Advertising / Анисимова, Т.В.
Desjat' pravil effektivnogo obščenija = Ten rules of effective communication / Lunc, F.
Desjat' pravil ėffektivnogo obščenija. Okončanie = Ten rules of effective communication / Lunc, F.
Tekst kak sredstvo mežkul'turnoj kommunikacii = Text as a means of intercultural communication / Brinjuk, E. V.
Slogan social'noj reklamy kak subžanr reklamnogo diskursa = The slogan of the social advertising as a subgenre of the advertising discourse / Jur'eva, E. V.
Perevod i rolevye igry kak ėffektivnoe sredstvo obučenija inostrannomu jazyku = Translation and Role Games as Effective Means of Teaching a Foreign Language / Matycina, I. V.