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Online Contents (OLC) Slavistics

The database "Online Contents" (OLC) Slavistics gathers the approx. 300,000 tables of contents of approx. 498 most important Slavic periodicals with the reporting period from 1998 until today and is being processed continuously by the Berlin State Library - Prussian Cultural Heritage. A list of authors as tag cloud can be found here.

ID1993796932
Author(s)Jur'eva, E. V.
Title

Slogan social'noj reklamy kak subžanr reklamnogo diskursa = The slogan of the social advertising as a subgenre of the advertising discourse

PublishedVestnik Volgogradskogo Gosudarstvennogo Universiteta / 2, Volgograd : Izdat. Univ., 2016, 4, 114-121
Mediumarticle
URLl.jvolsu.com (homepage)
Holdings (in Germany)see in ZDB-Katalog
Holdingssee in WorldCat
SourceOLC Slavistik
PURLCitation link, BibTeX

More like this:

Kognitivnaja metafora kak osnova kreolizovannogo teksta social'noj reklamy = The Cognitive Metaphor as the Basic of the Social Advertising Creolized Text / Jur'eva, E. V.
Žanry social'noj reklamy = Cenres of Social Advertising / Anisimova, T. V.
Social'naja otvetstvennost' kak ključevaja kategorija sovremennogo reklamnogo i PR-Diskursa = Social responsibility as a key category of the modern advertising and PR discourse / Terskich, M. V.
Прецедентные тексты как средство повышения эффективности социальной рекламы = Precedent Texts as a Means of Increasing the Efficiency of Social Advertising / Анисимова, Т.В.
Kriterii opredelenija social'noj reklamy = Criteria for defining the concept of social advertising / Guljaev, V. V.
Sistema ritoričeskoj argumentacii v diskurse social'noj reklamy = The system of rhetorical argumentation in discourse of social advertising / Anisimova, T. V.
Issledovanija diskursa rossijskoj social'noj reklamy v Kitae = Studies of the Russian public service advertising discourse in China / Čen', Vej