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Online Contents (OLC) Slavistics

The database "Online Contents" (OLC) Slavistics gathers the approx. 300,000 tables of contents of approx. 498 most important Slavic periodicals with the reporting period from 1998 until today and is being processed continuously by the Berlin State Library - Prussian Cultural Heritage. A list of authors as tag cloud can be found here.

ID1907924574
Author(s)Musykant, V. L.
Title

Motivacionnaja sostavljajuščaja kak ėffektivnoe sredstvo sovremennogo reklamnogo obraščenija = Motivation as an effective instrument of contemporary advertising

PublishedVestnik Rossijskogo Universiteta Družby Narodov : naučnyj žurnal, Moskva : Izdat. Univ, 2011, 3, 69-73
Languagerus
SoundexM6286; S8825; E0334; S8788; S8766; R7456; O0178; M6226; E0338; I0682; C4626; A0272
Mediumarticle
URLjournals.rudn.ru (homepage)
Holdings (in Germany)see in ZDB-Katalog
Holdingssee in WorldCat
SourceOLC Slavistik
PURLCitation link, BibTeX

More like this:

Ėffektivnoe upravlenie kommunikacijami kak sostavljajuščaja bankovskogo servisa = Effective management of communications as a part of banking services / Muzykant, V. L.
Jazykovaja igra kak ėffektivnoe sredstvo sub"ektivnosti v poėtičeskoj reči = Language game as an effective means of addressing in poetic speech / Uchova, L. V.
Metaforika sovremennogo reklamnogo teksta = Metaphorics of a contemporary advertising text / Prochorov, A. V.
МОДАЛЬНЫЕ ЗНАЧЕНИЯ КАК ЭФФЕКТИВНОЕ СРЕДСТВО ЯЗЫКОВОГО ВОЗДЕЙСТВИЯ В РЕЧИ ПОЛИТИКОВ = MODAL VALUES AS AN EFFECTIVE MEANS OF LANGUAGE INFLUENCE IN THE SPEECH OF POLITICIANS / Темиргазина, З.К.
Perevod i rolevye igry kak ėffektivnoe sredstvo obučenija inostrannomu jazyku = Translation and Role Games as Effective Means of Teaching a Foreign Language / Matycina, I. V.
Precedentnost' kak sredstvo obespečenija polnocennosti obščenija v sfere reklamy = Creativity as a word and as a concept. Precedentness as a mean of effective communication in advertising / Vysockaja, I. V.
Social'naja otvetstvennost' kak ključevaja kategorija sovremennogo reklamnogo i PR-Diskursa = Social responsibility as a key category of the modern advertising and PR discourse / Terskich, M. V.