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Online Contents (OLC) Slavistics

The database "Online Contents" (OLC) Slavistics gathers the approx. 300,000 tables of contents of approx. 498 most important Slavic periodicals with the reporting period from 1998 until today and is being processed continuously by the Berlin State Library - Prussian Cultural Heritage. A list of authors as tag cloud can be found here.

ID2143518722
Author(s)Анисимова, Т.В.; Чубай, С.А.
Title

Прецедентные тексты как средство повышения эффективности социальной рекламы = Precedent Texts as a Means of Increasing the Efficiency of Social Advertising

PublishedVestnik Volgogradskogo Gosudarstvennogo Universiteta / 2, Volgograd : Izdat. Univ., 2023, 2, 122-139
Languagerus
Mediumarticle
URLl.jvolsu.com (homepage)
Holdings (in Germany)see in ZDB-Katalog
Holdingssee in WorldCat
SourceOLC Slavistik
PURLCitation link, BibTeX

More like this:

Блендинг как прием повышения эффективности социальной рекламы = Blending As a Mode of Ensuring Efficiency in Social Advertisement / Анисимова, Т.В.
Precedentnye antroponimy političeskogo diskursa kak sredstvo social'noj ocenki = Precedent anthroponyms of political discourse as a means of social evaluation / Vrublevskaja, O. V.
Žanry social'noj reklamy = Cenres of Social Advertising / Anisimova, T. V.
Ėffektivnost' social'noj reklamy: nekotorye aspekty problemy = The efficiency of social advertising: some aspects of the problem / Dykin, R. V.
Slogan social'noj reklamy kak subžanr reklamnogo diskursa = The slogan of the social advertising as a subgenre of the advertising discourse / Jur'eva, E. V.
Kodovoe pereključenie kak sredstvo povyšenija ėffektivnosti kommunikacii / Nebajkina, A. V.
Parcelljacija kak sredstvo povyšenija privlekatel'nosti gazetnogo zagolovka = Parcellation as a Tool Increasing a Newspaper Headline Attraction / Bogojavlenskaja, Ju. V.