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Online Contents (OLC) Slavistics

The database "Online Contents" (OLC) Slavistics gathers the approx. 300,000 tables of contents of approx. 498 most important Slavic periodicals with the reporting period from 1998 until today and is being processed continuously by the Berlin State Library - Prussian Cultural Heritage. A list of authors as tag cloud can be found here.

ID1928824110
Author(s)Morozova, O. N.
Title

Sootnošenie ponjatij ėffektivnosti i rezul'tativnosti rečevogo vozdejstvija političeskoj reklamy v Internete = Correlation between the concepts of efficiency and effectiveness of speech influence of political advertising on the Internet

PublishedPolitičeskaja lingvistika, Ekaterinburg : Ural'skij Gosudarstvennyj Pedagogičeskij Univ., 2012, 4, 221-225
Languagerus
SoundexS8268; P1620; E0334; R7852; R7840; V0828; P1528; R7456; I0627; C4775; B1260; C4681; E0338; E0338; S8140; I0635; P1524; A0272; I0627
Mediumarticle
URLwww.politlinguistika.ru (homepage)
Holdings (in Germany)see in ZDB-Katalog
Holdingssee in WorldCat
SourceOLC Slavistik
PURLCitation link, BibTeX

More like this:

Problema issledovanija ėffektivnosti vozdejstvija reklamnogo teksta = Problem of research of effectiveness of performance of advertising text / Ždanova, A. Ju.
Real'nyj mir virtual'noj političeskoj reklamy = Real world of virtual political advertising / Ivanova, S. V.
Прецедентные тексты как средство повышения эффективности социальной рекламы = Precedent Texts as a Means of Increasing the Efficiency of Social Advertising / Анисимова, Т.В.
Konstituirujuščie osobennosti internet-reklamy = The constituent peculiarities of the internet-advertising / Lazareva, Ė. A.
ФАКТОРЫ ЭФФЕКТИВНОСТИ РЕГИОНАЛЬНЫХ СЕТЕВЫХ СМИ = THE FACTORS OF EFFICIENCY OF REGIONAL INTERNET MEDIA / Меркушина, Е. А.
Rečevoj žanr ugrozy v diskurse političeskoj i torgovoj reklamy = Speech genre of threat in a discourse of political and trading advertising / Terskich, M. V.
Sposoby manipuljativnogo rečevogo vozdejstvija v rossijskoj presse = Ways of manipulative speech influence in Russian press / Skovorodnikov, A. P.