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Online Contents (OLC) Slavistics

The database "Online Contents" (OLC) Slavistics gathers the approx. 300,000 tables of contents of approx. 498 most important Slavic periodicals with the reporting period from 1998 until today and is being processed continuously by the Berlin State Library - Prussian Cultural Heritage. A list of authors as tag cloud can be found here.

ID1953146791
Author(s)Ždanova, A. Ju.
Title

Problema issledovanija ėffektivnosti vozdejstvija reklamnogo teksta = Problem of research of effectiveness of performance of advertising text

PublishedVestnik Voronežskogo Gosudarstvennogo Universiteta / Serija Filologija, žurnalistika, Voronež : Izdat. Voronežskogo Gosudarstvennogo Universiteta, 2014, 1, 32-34
Languagerus
SoundexP1715; I0852; E0334; V0828; R7456; T2482; P1715; R7874; E0338; P1737; A0272
Mediumarticle
URLwww.vestnik.vsu.ru (homepage)
Holdings (in Germany)see in ZDB-Katalog
Holdingssee in WorldCat
SourceOLC Slavistik
PURLCitation link, BibTeX

More like this:

Metodika issledovanija ėffektivnosti teksta reklamnogo obʺjavlenija = Technique of research of text efficiency in advertisements / Ždanova, A. Ju.
Adresat reklamnogo soobščenija: k voprosu ob ėffektivnosti teksta = Advertising message addresse: to question of text effectiveness / Uchova, L. V.
Metaforika sovremennogo reklamnogo teksta = Metaphorics of a contemporary advertising text / Prochorov, A. V.
Соотношение коммуникативной и коммерческой эффективности текста рекламного объявления / Александрова, А. Ю.
Kommerčeskaja i kommunikativnaja ėffektivnost' častnogo reklamnogo obʺjavlenija = Commercial and communicative effectiveness of private advertisements / Ždanova, A. Ju.
Лексические средства воздействия рекламного текста (на примере рекламы женской косметики) / Белоусова, О. А.
Problema vosprijatija internet-teksta čitatelem = The problem of perception online text by reader / Tiškov, A. A.