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Online Contents (OLC) Slavistics

The database "Online Contents" (OLC) Slavistics gathers the approx. 300,000 tables of contents of approx. 498 most important Slavic periodicals with the reporting period from 1998 until today and is being processed continuously by the Berlin State Library - Prussian Cultural Heritage. A list of authors as tag cloud can be found here.

ID1873780044
Author(s)Prochorov, A. V.
Title

Metaforika sovremennogo reklamnogo teksta = Metaphorics of a contemporary advertising text

PublishedPolitičeskaja lingvistika, Ekaterinburg : Ural'skij Gosudarstvennyj Pedagogičeskij Univ., 2009, 2, 133-137
SoundexM6237; S8766; R7456; T2482; M6217; C4626; A0272
Mediumarticle
URLwww.politlinguistika.ru (homepage)
Holdings (in Germany)see in ZDB-Katalog
Holdingssee in WorldCat
SourceOLC Slavistik
PURLCitation link, BibTeX

More like this:

Problema issledovanija ėffektivnosti vozdejstvija reklamnogo teksta = Problem of research of effectiveness of performance of advertising text / Ždanova, A. Ju.
Motivacionnaja sostavljajuščaja kak ėffektivnoe sredstvo sovremennogo reklamnogo obraščenija = Motivation as an effective instrument of contemporary advertising / Musykant, V. L.
Adresat reklamnogo soobščenija: k voprosu ob ėffektivnosti teksta = Advertising message addresse: to question of text effectiveness / Uchova, L. V.
Nekotorye osobennosti reklamnogo teksta vo francuzkom jazykovom soznanii = Some percularites of advertising text in french linguistic consciousness / Pivovarova, M. I.
K voprosu o strukturnoj organizacii sovremennogo reklamnogo teksta (na materiale rossijskoj reklamy 2000-2008 gg.) = On the Structural Organization of Modern Advertising Text (on the material of the Russian adverts of 2000-2008) / Rezenkov, A. V.
Intertekstual'nost' kak veduščaja čerta sovremennogo gazetnogo teksta = Intertextuality as a Leading Feature of the Contemporary Newspaper Text / Čokoju, A.-M.
Specifika zvukovoj organizacii reklamnogo teksta (na primere anglojazyčnoj pečatnoj reklamy) = The Specific Features of Sound Arrangement in the Text of Advertising / Il'ičeva, I. L.