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Online Contents (OLC) Slavistics

The database "Online Contents" (OLC) Slavistics gathers the approx. 300,000 tables of contents of approx. 498 most important Slavic periodicals with the reporting period from 1998 until today and is being processed continuously by the Berlin State Library - Prussian Cultural Heritage. A list of authors as tag cloud can be found here.

ID1847372147
Author(s)Rezenkov, A. V.
Title

K voprosu o strukturnoj organizacii sovremennogo reklamnogo teksta (na materiale rossijskoj reklamy 2000-2008 gg.) = On the Structural Organization of Modern Advertising Text (on the material of the Russian adverts of 2000-2008)

PublishedVestnik Sankt-Peterburgskogo Universiteta : naučno-teoretičeskij žurnal, Sankt-Peterburg, 2009, 21, 101-104
Languagerus
SoundexV0178; S8274; O0746; S8766; R7456; T2482; M6275; R7884; R7456; S8278; O0746; M6276; A0272; M6275; R7860; A0278
Mediumarticle
Holdings (in Germany)ZDB-Katalog
Holdingssee in WorldCat
SourceOLC Slavistik
PURLCitation link, BibTeX

More like this:

Metaforika sovremennogo reklamnogo teksta = Metaphorics of a contemporary advertising text / Prochorov, A. V.
Specifika zvukovoj organizacii reklamnogo teksta (na primere anglojazyčnoj pečatnoj reklamy) = The Specific Features of Sound Arrangement in the Text of Advertising / Il'ičeva, I. L.
Adresat reklamnogo soobščenija: k voprosu ob ėffektivnosti teksta = Advertising message addresse: to question of text effectiveness / Uchova, L. V.
K voprosu ob ocenočnom jazyke sovremennoj russkoj reklamy. Na materiale tekstov reklamy kosmetičeskich izdelij = About the adjudicating language of modern Russian advertising. On the basis of advertisements of cosmetic products / Sitarski, Andrzej
O strukturnoj organizacii obrjadovych pesen medvež'ego prazdnika kazymskich chantov = Structural organization of Kazym Khanty ritual bear songs / Grinevič, A. A.
Игра слов в рекламном дискурсе: на материале русско-китайской рекламы = The Play on Words in Advertising Discourse: Based on the Material of Russian and Chinese Advertising / Болдырева, О.Н.
Opyt issledovanija realizacii lingvopragmatičeskoj strategii sozdanija "dostovernogo teksta" na materiale nameckoj pečatnoj reklamy = The pragmatic aspect of the credibility of an advertising text (based on German advertising) / Papčenko, M. Ju.