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Online Contents (OLC) Slavistics

The database "Online Contents" (OLC) Slavistics gathers the approx. 300,000 tables of contents of approx. 498 most important Slavic periodicals with the reporting period from 1998 until today and is being processed continuously by the Berlin State Library - Prussian Cultural Heritage. A list of authors as tag cloud can be found here.

ID200196322X
Author(s)Абрамов, В.Е.
Title

Лингвистика рекламной языковой игры = Word-Play Linguistics in Advertising

PublishedVestnik Čeljabinskogo gosudarstvennogo universiteta : naučnyj žurnal, Čeljabinsk : Izdatel'stvo Čeljabinskogo gosudarstvennogo universiteta, 116, 2019, 7-13
SoundexL5648; R7456; J0840; L5648; A0272
Mediumarticle
Holdings (in Germany)ZDB-Katalog
Holdingssee in WorldCat
SourceOLC Slavistik
PURLCitation link, BibTeX

More like this:

O funkcionirovanii jazykovoj igry v nemeckojazyčnoj reklamnoj kommunikacii / Papčenko, M. Ju.
Slovoobrazovanie i lingvistika = Word formation and linguistics / Krongauz, Maksim Anisimovič
Paralogičeskie priemy jazykovoj igry / Ermakovič, E. E.
Omonimija kak odin iz poljusov na škale neodnoznačnosti jazykovoj igry v reklame = Homonymy as one of the poles on ambiguity scale of language play in advertising / Amiri, L. P.
"Russkoe pole" v reklamnoj nominacii = "Russian Field" in Advertising Naming / Romanova, T. P.
Strategičeskoe planirovanie v reklamnoj praktike = Strategic planning in advertising practice / Ziganšina, A. A.
Kombinirovanie raznovidnostej jazykovoj igry kak diskursivnaja osobennost' kommunikativnogo prostranstva reklamy = The combination of different types of language play as a peculiarity of the communicative space in advertising / Amiri, L. P.