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Online Contents (OLC) Slavistics

The database "Online Contents" (OLC) Slavistics gathers the approx. 300,000 tables of contents of approx. 498 most important Slavic periodicals with the reporting period from 1998 until today and is being processed continuously by the Berlin State Library - Prussian Cultural Heritage. A list of authors as tag cloud can be found here.

ID1945709162
Author(s)Amiri, L. P.
Title

Kombinirovanie raznovidnostej jazykovoj igry kak diskursivnaja osobennost' kommunikativnogo prostranstva reklamy = The combination of different types of language play as a peculiarity of the communicative space in advertising

PublishedVestnik slavjanskich kul'tur : naučno-informacionnyj žurnal, Moskva : GASK, 2014, 1, 108-117
SoundexK4616; R7862; J0840; D2847; O0816; K4666; P1782; R7456; C4616; D2337; T2180; L5644; P1457; C4666; S8180; A0272
Mediumarticle
URLvestnik-sk.ru (homepage)
Holdings (in Germany)see in ZDB-Katalog
Holdingssee in WorldCat
SourceOLC Slavistik
PURLCitation link, BibTeX

More like this:

Reklama kak subkul'tura global'nogo kommunikativnogo prostranstva = Advertising as subculture of global communicative space / Ul'janova, M. Ju.
"Frazeologizacija" reklamnogo prostranstva, ili igra s lingvokul'turnym soznaniem potrebitelej reklamy = "Frazeologization" of advertising space, or a play with the lingvocultural consciousness of advertising consumers / Amiri, L. P.
Omonimija kak odin iz poljusov na škale neodnoznačnosti jazykovoj igry v reklame = Homonymy as one of the poles on ambiguity scale of language play in advertising / Amiri, L. P.
Sredstva vizual'noj aktualizacii kak grafosemantičeskaja raznovodnost' jazykovoj igry v kreolizovannych tekstach reklamnoj kommunikacii = Means of visual actualization as a graphosemantic variety of language game in the creolized texts of advertising communication / Amiri, L. P.
Osobennosti jazyka reklamy kak odnoj iz raznovidnostej sredstv massovoj kommunikacii = Features language of advertising as one of the species of mass communication / Bazanova, A. E.
Лингвистика рекламной языковой игры = Word-Play Linguistics in Advertising / Абрамов, В.Е.
Jazykovoj krossing kak forma politijazyčnogo kommunikativnogo povedenija = Language crossing as a form of polylingual communicative behavior / Najman, E. A.