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Online Contents (OLC) Slavistics

The database "Online Contents" (OLC) Slavistics gathers the approx. 300,000 tables of contents of approx. 498 most important Slavic periodicals with the reporting period from 1998 until today and is being processed continuously by the Berlin State Library - Prussian Cultural Heritage. A list of authors as tag cloud can be found here.

ID2000754856
Author(s)Ziganšina, A. A.
Title

Strategičeskoe planirovanie v reklamnoj praktike = Strategic planning in advertising practice

PublishedVestnik Voronežskogo Gosudarstvennogo Universiteta / Serija Filologija, žurnalistika, Voronež : Izdat. Voronežskogo Gosudarstvennogo Universiteta, 2018, 2, 92-94
SoundexS8272; P1567; R7456; P1742; S8272; P1566; A0272; P1782
Mediumarticle
URLwww.vestnik.vsu.ru (homepage)
Holdings (in Germany)see in ZDB-Katalog
Holdingssee in WorldCat
SourceOLC Slavistik
PURLCitation link, BibTeX

More like this:

Tendencii ispol'zovanija okkazional'nogo slovoobrazovanija v reklamnoj praktike = Trends in the usage of occasional word formation in advertising / Poljanskij, A. N.
"Russkoe pole" v reklamnoj nominacii = "Russian Field" in Advertising Naming / Romanova, T. P.
Specifika kreolizacii v reklamnoj kommunikacii = The peculiarities of creolisation in advertising communication / Žukova, T. A.
Лингвистика рекламной языковой игры = Word-Play Linguistics in Advertising / Абрамов, В.Е.
Personifikacija i devitalizacija častej tela v reklamnoj kommunikacii = Personification and devitalizate body parts in advertising communication / Davtjan, A. A.
Позиция вовлечения в нелегитимной дискурсивной практике = Engagement Stance in the Illegitimate Discourse Practice / Катышев, П. А.
Gendernye stereotipy v reklamnoj ritorike vo Francii i v Rossii = Gender stereotypes in advertising rhetoric in France and Russia / Strachova, A. V.