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Online Contents (OLC) Slavistics

The database "Online Contents" (OLC) Slavistics gathers the approx. 300,000 tables of contents of approx. 498 most important Slavic periodicals with the reporting period from 1998 until today and is being processed continuously by the Berlin State Library - Prussian Cultural Heritage. A list of authors as tag cloud can be found here.

ID2001953615
Author(s)Papčenko, M. Ju.
Title

Opyt issledovanija realizacii lingvopragmatičeskoj strategii sozdanija "dostovernogo teksta" na materiale nameckoj pečatnoj reklamy = The pragmatic aspect of the credibility of an advertising text (based on German advertising)

PublishedVestnik Moskovskogo Universiteta / 9, Moskva : Izdatel'stvo Moskovskogo universiteta, 2019$, 5, 130-143
Languagerus
SoundexI0852; R7588; L5641; S8272; S8826; D2827; T2482; M6275; N6644; P1426; R7456; P1746; A0818; C4721; A0272; B1820; G4766; A0272
Mediumarticle
Holdings (in Germany)see in ZDB-Katalog
Holdingssee in WorldCat
SourceOLC Slavistik
PURLCitation link, BibTeX

More like this:

O roli frazeologizmov v jazyke nemeckoj reklamy = On the Role of Phraseological Units in the Language of German Advertising / Papčenko, M. Ju.
Specifika zvukovoj organizacii reklamnogo teksta (na primere anglojazyčnoj pečatnoj reklamy) = The Specific Features of Sound Arrangement in the Text of Advertising / Il'ičeva, I. L.
Rečeaktovaja klassifikacija tekstov pečatnoj nemeckojazyčnoj reklamy tovarov / uslug = Speech Act Classification of German Advertising Texts / Mamedov, A. N.
Lingvostilističeskie osobennosti teksta social'noj reklamy (na materiale nemeckogo jazyka) = Linguostylistic Peculiarities of Social Advertising (a Case Study of the German Media) / Kirillova, Ju. N.
Problema issledovanija ėffektivnosti vozdejstvija reklamnogo teksta = Problem of research of effectiveness of performance of advertising text / Ždanova, A. Ju.
Игра слов в рекламном дискурсе: на материале русско-китайской рекламы = The Play on Words in Advertising Discourse: Based on the Material of Russian and Chinese Advertising / Болдырева, О.Н.
Variativnost' i nestandartnost' frazeologizmov (na materiale nemeckojazyčnoj kommerčeskoj reklamy) = Variability and non-standardization of phraseological units (based of German commercial advertising) / Vnuk, T. V.