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Online Contents (OLC) Slavistics

The database "Online Contents" (OLC) Slavistics gathers the approx. 300,000 tables of contents of approx. 498 most important Slavic periodicals with the reporting period from 1998 until today and is being processed continuously by the Berlin State Library - Prussian Cultural Heritage. A list of authors as tag cloud can be found here.

ID1912390337
Author(s)Papčenko, M. Ju.
Title

O roli frazeologizmov v jazyke nemeckoj reklamy = On the Role of Phraseological Units in the Language of German Advertising

PublishedVestnik Moskovskogo Universiteta : naučnyj žurnal, Moskva, 2012, 3, 110-120
SoundexF3785; J0840; N6644; R7456; P1785; U0688; L5644; G4766; A0272
Mediumarticle
Holdings (in Germany)see in ZDB-Katalog
Holdingssee in WorldCat
SourceOLC Slavistik
PURLCitation link, BibTeX

More like this:

Variativnost' i nestandartnost' frazeologizmov (na materiale nemeckojazyčnoj kommerčeskoj reklamy) = Variability and non-standardization of phraseological units (based of German commercial advertising) / Vnuk, T. V.
Opyt issledovanija realizacii lingvopragmatičeskoj strategii sozdanija "dostovernogo teksta" na materiale nameckoj pečatnoj reklamy = The pragmatic aspect of the credibility of an advertising text (based on German advertising) / Papčenko, M. Ju.
Kommunikemy s protivopoložnymi značenijami v nemeckom jazyke = Phraseological units with opposite meanings in the German language / Ostrikova, G. N.
O roli frekwencji w języku = On the Role of Frequency in Language Usage / Mańczak, Witold
Kreativnyj podchod v sozdanii reklamy = The role of creative in advertising / Kuročkin, S. V.
Lingvokul'turologičeskie aspekty kontekstual'nogo ispol'zovanija frazeologizmov v reklamnych sloganach = Linguoculturological aspects of the contextual use of phraseological units in advertising slogans / Soboleva, N. P.
O proischozdenii belorusskich frazeologizmov = About the origin of Belarusian phraseological units / Iskam, A. N.