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Online Contents (OLC) Slavistics

The database "Online Contents" (OLC) Slavistics gathers the approx. 300,000 tables of contents of approx. 498 most important Slavic periodicals with the reporting period from 1998 until today and is being processed continuously by the Berlin State Library - Prussian Cultural Heritage. A list of authors as tag cloud can be found here.

ID1986623424
Author(s)Goršunov, Ju. V.; Goršunova, E. Ju.
Title

Lingvokul'turnyj šok i lingvističeskij jumor v kontekste reklamnogo diskursa = Linguocultural shock and humour in advertising

PublishedPolitičeskaja lingvistika, Ekaterinburg : Ural'skij Gosudarstvennyj Pedagogičeskij Univ, 2016, 2, 17-21
SoundexL5644; L5648; J0670; K4624; R7456; D2847; L5644; S8440; H0670; A0272
Mediumarticle
URLwww.politlinguistika.ru (homepage)
Holdings (in Germany)see in ZDB-Katalog
Holdingssee in WorldCat
SourceOLC Slavistik
PURLCitation link, BibTeX

More like this:

Model' analiza diskursa i reklamnogo diskursa = Model of discourse and advertising analysis / Kolyškina, T. B.
Slogan social'noj reklamy kak subžanr reklamnogo diskursa = The slogan of the social advertising as a subgenre of the advertising discourse / Jur'eva, E. V.
Dinamika ocenočnoj strategii reklamnogo diskursa = Dynamics of the evaluation strategy in advertising discourse / Kočetova, L. A.
Mifopoėtika kommunističeskoj propagandy: lingvokul'turnyj i kognitivnyj analiz = Mythopoetics in communist propaganda: linguocultural and cognitive analysis / Brunova, E. G.
Semantičeskaja izotopičnost' reklamnogo diskursa / Ežova, E. N.
Funkcii reklamnogo diskursa: taksonomija i dinamiceskie aspekty realizacii = Functions of advertising discourse: taxonomy and dynamic aspects of realization / Kočetova, L. A.
Humour in Serbian Jocular Folk Stories = Jumor v serbskich sutonych narodnych rasskazach / Čarkić, Miloslav Ž.