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Online Contents (OLC) Slavistics

The database "Online Contents" (OLC) Slavistics gathers the approx. 300,000 tables of contents of approx. 498 most important Slavic periodicals with the reporting period from 1998 until today and is being processed continuously by the Berlin State Library - Prussian Cultural Heritage. A list of authors as tag cloud can be found here.

ID1980915776
Author(s)Gasparjan, O. T.
Title

Kul'turnyj kod kak instrument realizacii intencii prodaži v sovremennoj reklame = Culture Code as a Tool for Realization of Selling Intention in Modern Advertisement

PublishedMir russkogo slova : naučno-metodičeskij illjustrirovannyj žurnal, S.-Peterburg [u.a.] : Izdat. S.-Peterburgskogo Gosudarstvennogo Univ, 2016, 1, 56-61
Languagerus
SoundexK4527; I0682; R7588; I0626; P1728; S8766; R7456; C4527; R7582; S8556; I0626; M6276; A0272
Mediumarticle
URLmirs.ropryal.ru (homepage)
Holdings (in Germany)see in ZDB-Katalog
Holdingssee in WorldCat
SourceOLC Slavistik
PURLCitation link, BibTeX

More like this:

Reklama kak tekst vozdejstvija: grafičeskij kod jazykovoj igry = Advertisement as a manipulation text: graphic code of word play / Adjasova, O. A.
Nominativ kak instrument kognicii = Nominative as a tool of cognition / Najdina, T. E.
Perevodčeskie strategii kak instrument transljatologičeskogo analiza = Translation strategies as a tool for translation analysis / Teremkova, O. A.
Ispol'zovanie bessoznatel'nych motivov v reklame kak instrument manipulirovanija soznaniem = Using unconscious methods in advertisement as an element manipulation of consciousness / Semkina, M. V.
САКРАЛИЗАЦИЯ КАК ИНСТРУМЕНТ ЛЕГИТИМАЦИИ В СОВРЕМЕННОМ ЭКСТРЕМИСТСКОМ ДИСКУРСЕ = SACRALIZATION AS A TOOL OF LEGITIMATION IN MODERN EXTREMIST DISCOURSE / Ворошилова, М.Б.
Ob intencii i ee realizacijach = On intention and its realization / Annenkova, I. V.
Язык как творческий инструмент сознания = Language as a creative tool of consciousness / Логиновская, Ю.В.