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Online Contents (OLC) Slavistics

The database "Online Contents" (OLC) Slavistics gathers the approx. 300,000 tables of contents of approx. 498 most important Slavic periodicals with the reporting period from 1998 until today and is being processed continuously by the Berlin State Library - Prussian Cultural Heritage. A list of authors as tag cloud can be found here.

ID1859095658
Author(s)Semkina, M. V.
Title

Ispol'zovanie bessoznatel'nych motivov v reklame kak instrument manipulirovanija soznaniem = Using unconscious methods in advertisement as an element manipulation of consciousness

PublishedVestnik Rossijskogo Universiteta Družby Narodov : naučnyj žurnal, Moskva : Izdat. Univ, 2007, 1, 71-76
SoundexI0815; B1886; M6200; R7456; I0682; M6615; S8866; U0864; U0646; M6288; A0272; E0566; M6615; C4688
Mediumarticle
URLjournals.rudn.ru (homepage)
Holdings (in Germany)see in ZDB-Katalog
Holdingssee in WorldCat
SourceOLC Slavistik
PURLCitation link, BibTeX

More like this:

Postmodernistskaja simuljacija kak instrument manipuljacii obščestvennym soznaniem = The postmodern simulation as the tool of the manipulation of the public consciousness / Golub', Ju. G.
Osnovnye sposoby vozdejstvija v social'noj reklame = Basic methods of influence in social advertisement / Solodovnikova, A. N.
Kul'turnyj kod kak instrument realizacii intencii prodaži v sovremennoj reklame = Culture Code as a Tool for Realization of Selling Intention in Modern Advertisement / Gasparjan, O. T.
Političeskaja kommunikacija kak obrazec rečevogo manipulirovanija = Political Communication as a Model of Verbal Manipulation / Ivanova, S. V.
Šrift kak instrument vozdejstvija na massovoe soznanie v presse Tret'ego Rejcha = Typeface as an Instrument of Influencing Mass Consciousness in the Third Reich's Press / Char'kova, O. V.
Stereotipy massovogo političeskogo soznanija kak značimyj ėlement PR = Stereotypes mass political consciousness as an essential element of PR / Krasova, E. Ju.
Inostrannoe imja kak instrument pozicionirovanija obʺekta (na primere kommerčeskich nazvanij) = Using of foreign name as positioning of an object / Novičichina, M. E.