Портал славістики

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Online Contents (OLC) Slavistics

The database "Online Contents" (OLC) Slavistics gathers the approx. 300,000 tables of contents of approx. 498 most important Slavic periodicals with the reporting period from 1998 until today and is being processed continuously by the Berlin State Library - Prussian Cultural Heritage. A list of authors as tag cloud can be found here.

ID2000270905
Author(s)Adjasova, O. A.; Gridina, T. A.
Title

Reklama kak tekst vozdejstvija: grafičeskij kod jazykovoj igry = Advertisement as a manipulation text: graphic code of word play

PublishedFilologičeskij klass : regional'nyj metodičeskij žurnal učitelej-slovesnikov Urala, Ekaterinburg : Institut Filologičeskich Issledovanij i Obrazovatel'nych Strategij Slovesnik, 50, 2017, 37-43
SoundexR7456; T2482; V0828; G4738; J0840; A0272; M6615; G4714
Mediumarticle
URLfilclass.ru (homepage)
Holdings (in Germany)see in ZDB-Katalog
Holdingssee in WorldCat
SourceOLC Slavistik
PURLCitation link, BibTeX

More like this:

Kul'turnyj kod kak instrument realizacii intencii prodaži v sovremennoj reklame = Culture Code as a Tool for Realization of Selling Intention in Modern Advertisement / Gasparjan, O. T.
Associativnaja strategija jazykovoj igry / Gridina, T. A.
Kalambur kakvid jazykovoj igry: mechanizmy obrazovanija = Puns as a type of language play: mechanisms of creation / Lomov, A. M.
Tekst graficzny = Graphic Text / Sadowski, Witold
Reklama jak prezentacija doby = Advertisement as representation of the age / Sažyna, A. V.
Manipuljatcija kak charakteristika ritoričeskogo teksta = Manipulation as a rhetorical text characteristic / Krapčetova, N. A.
Лингвокреативные механизмы порождения текста: экспериментальный ресурс языковой игры = Linguo-creative mechanisms of text generation: pilot resource of game on words / Гридина, Т. А.