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Online Contents (OLC) Slavistics

The database "Online Contents" (OLC) Slavistics gathers the approx. 300,000 tables of contents of approx. 498 most important Slavic periodicals with the reporting period from 1998 until today and is being processed continuously by the Berlin State Library - Prussian Cultural Heritage. A list of authors as tag cloud can be found here.

ID1955365563
Author(s)Matveečeva, L. M.
Title

Ėffektivnaja praktika primenennija cveta v gazetnoj reklame. Tendencii oformlenija reklamy v presse = Effective colour usage in newspaper advertising. Tendencies of press advertising design

PublishedVestnik Voronežskogo Gosudarstvennogo Universiteta / Serija Filologija, žurnalistika, Voronež : Izdat. Voronežskogo Gosudarstvennogo Universiteta, 2014, 3, 121-124
Languagerus
SoundexE0334; P1742; P1766; C8200; G4826; R7456; T2626; O0376; R7456; P1780; E0338; C4570; U0840; N6811; A0272; T2626; P1780; A0272; D2846
Mediumarticle
URLwww.vestnik.vsu.ru (homepage)
Holdings (in Germany)see in ZDB-Katalog
Holdingssee in WorldCat
SourceOLC Slavistik
PURLCitation link, BibTeX

More like this:

Osobennosti ispol'zovanija cveta v brendinge tovarov i uslug = Usage pattern of colour in goods and services branding / Matveečeva, L. M.
Vyrazitel'nye resursy cveta v detskoj presse = Expressive colour resources in children's press / Charitonova, S. V.
Osobennosti reklamy farmacevtičeskoj produkcii v pečatnoj presse = Features advertising of pharmaceutical products in the press / Volochova, Ė. V.
Cvet v reklame kak fakt formirovanija ėstetičeskogo vkusa u molodežnoj auditorii = Colour in advertising as the factor of the formation of the youth audience's aesthetic taste / Matveečeva, L. M.
Cvetovoe vosprijatie gazetno-žurnal'noj reklamy = Colour perception in print advertising / Lopatina, L. M.
Pragmatika cvetooboznačenij v reklame avtomobilej = Pragmatics of colour designation in car advertising / Sun, Čun'čun'
Novye tendencii v razvitii gendernoj reklamy = Development of gender advertising / Mirošničenko, G. A.