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Online Contents (OLC) Slavistics

The database "Online Contents" (OLC) Slavistics gathers the approx. 300,000 tables of contents of approx. 498 most important Slavic periodicals with the reporting period from 1998 until today and is being processed continuously by the Berlin State Library - Prussian Cultural Heritage. A list of authors as tag cloud can be found here.

ID1941161960
Author(s)Matveečeva, L. M.
Title

Osobennosti ispol'zovanija cveta v brendinge tovarov i uslug = Usage pattern of colour in goods and services branding

PublishedVestnik Voronežskogo Gosudarstvennogo Universiteta / Serija Filologija, žurnalistika, Voronež : Izdat. Voronežskogo Gosudarstvennogo Universiteta, 2013, 2, 189-192
SoundexO0816; I0815; C8200; B1762; T2700; U0854; U0840; P1227; C4570; G4880; S8788; B1762
Mediumarticle
URLwww.vestnik.vsu.ru (homepage)
Holdings (in Germany)see in ZDB-Katalog
Holdingssee in WorldCat
SourceOLC Slavistik
PURLCitation link, BibTeX

More like this:

Ėffektivnaja praktika primenennija cveta v gazetnoj reklame. Tendencii oformlenija reklamy v presse = Effective colour usage in newspaper advertising. Tendencies of press advertising design / Matveečeva, L. M.
Lingvokognitivnye technologii pozicionirovanija tovarov i uslug / Kvjat, A. G.
Ėkspluatacija implicitnych komponentov teksta pri pozicionirovanii tovarov i uslug / Kvjat, A. G.
Metatekstovye konstrukcii i osobennosti ich ispol'zovanija v sovremennych gazetnych tekstach = Metatextual constructions and their usage peculiarities in modern newspapers / Uzdinskaja, E. V.
Simvolika cveta v russkom i anglijskom jazykach = Colour symbolism in the Russian and English languages / Bolotina, M. A.
Lingvosemiotika cveta v institucional'noj kommunikacii = Linguosemiotics of Colour in Institutional Communication / Astafurova, T. N.
СИМВОЛИКА ЦВЕТА И ЕЕ РОЛЬ В РОМАНЕ «ИРГИЗ» = COLOUR SYMBOLS AND ITS ROLE IN THE NOVEL “IRGIZ” / Валиева, M. P.