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Online Contents (OLC) Slavistics

The database "Online Contents" (OLC) Slavistics gathers the approx. 300,000 tables of contents of approx. 498 most important Slavic periodicals with the reporting period from 1998 until today and is being processed continuously by the Berlin State Library - Prussian Cultural Heritage. A list of authors as tag cloud can be found here.

ID1937813487
Author(s)Lopatina, L. M.
Title

Cvetovoe vosprijatie gazetno-žurnal'noj reklamy = Colour perception in print advertising

PublishedVestnik Voronežskogo Gosudarstvennogo Universiteta / Serija Filologija, žurnalistika, Voronež : Izdat. Voronežskogo Gosudarstvennogo Universiteta, 2012, 2, 189-191
SoundexC8200; V0817; G4826; Z8765; R7456; C4570; P1781; P1762; A0272
Mediumarticle
URLwww.vestnik.vsu.ru (homepage)
Holdings (in Germany)see in ZDB-Katalog
Holdingssee in WorldCat
SourceOLC Slavistik
PURLCitation link, BibTeX

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Ėffektivnaja praktika primenennija cveta v gazetnoj reklame. Tendencii oformlenija reklamy v presse = Effective colour usage in newspaper advertising. Tendencies of press advertising design / Matveečeva, L. M.
Vosprijatie reklamy / Klušina, N. I.
Teofrast renodo: načalo ėpochi pečatnoj reklamy vo Francii = Theophraste renaudot: the outset print advertising epoch in France / Pivovarova, M. I.
Gendernyj aspekt v tekstach sovremennoj reklamy (na materiale žurnal'noj pressy FRG) / Gusejnova, I. A.
Vosprijatie koncepta "krasota" različnymi gruppami učastnikov reklamnoj kommunikacii = The perception of the concept "beauty" in different groups of advertising communication participants / Kolyškina, T. B.
Žanry social'noj reklamy = Cenres of Social Advertising / Anisimova, T. V.
Слоган для рекламы сми (газеты) = Advertising slogan in mass media / Dzurková Virostková, Alžbeta