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Online Contents (OLC) Slavistics

The database "Online Contents" (OLC) Slavistics gathers the approx. 300,000 tables of contents of approx. 498 most important Slavic periodicals with the reporting period from 1998 until today and is being processed continuously by the Berlin State Library - Prussian Cultural Heritage. A list of authors as tag cloud can be found here.

ID1935895869
Author(s)Solodovnikova, A. N.
Title

Žanr social'noj reklamy kak sposob vozdejstvija na adresata = Social advertisement genre as a way of influencing the addressee

PublishedIzvestija Saratovskogo Universiteta : naučnyj z̆urnal, Saratov : Izdat. Saratovskogo Univ., 11, 2011, 4, 34-38
SoundexS8856; R7456; S8181; V0828; A0278; S8850; A0272; G4670; I0635; A0227
Mediumarticle
URLbonjour.sgu.ru (homepage)
Holdings (in Germany)see in ZDB-Katalog
Holdingssee in WorldCat
SourceOLC Slavistik
PURLCitation link, BibTeX

More like this:

Osnovnye sposoby vozdejstvija v social'noj reklame = Basic methods of influence in social advertisement / Solodovnikova, A. N.
Блендинг как прием повышения эффективности социальной рекламы = Blending As a Mode of Ensuring Efficiency in Social Advertisement / Анисимова, Т.В.
Jazykovye sredstva vozdejstvija na adresata reklamy / Zirka, V. V.
Konvergencija verbal'nych i vizual'nych stilističeskich sredstv v social'noj internet-reklame kak effektivnyj sposob vozdejstvija = Convergence of verbal and visual stylistic means in social Internet advertising as a way of effective influence / Gorbačev, O. N.
Struktura teksta social'noj reklamy / Solodovnikova A. N.
Slogan social'noj reklamy kak subžanr reklamnogo diskursa = The slogan of the social advertising as a subgenre of the advertising discourse / Jur'eva, E. V.
Прецедентные тексты как средство повышения эффективности социальной рекламы = Precedent Texts as a Means of Increasing the Efficiency of Social Advertising / Анисимова, Т.В.