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Online Contents (OLC) Slavistics

The database "Online Contents" (OLC) Slavistics gathers the approx. 300,000 tables of contents of approx. 498 most important Slavic periodicals with the reporting period from 1998 until today and is being processed continuously by the Berlin State Library - Prussian Cultural Heritage. A list of authors as tag cloud can be found here.

ID1976330181
Author(s)Novičichina, M. E.
Title

Inostrannoe imja kak instrument pozicionirovanija obʺekta (na primere kommerčeskich nazvanij) = Using of foreign name as positioning of an object

PublishedVestnik Voronežskogo Gosudarstvennogo Universiteta / Serija Filologija, žurnalistika, Voronež : Izdat. Voronežskogo Gosudarstvennogo Universiteta, 2015, 3, 149-151
SoundexI0682; I0682; P1886; O0142; P1767; K4667; N6860; U0864; F3746; P1826; O0182
Mediumarticle
URLwww.vestnik.vsu.ru (homepage)
Holdings (in Germany)see in ZDB-Katalog
Holdingssee in WorldCat
SourceOLC Slavistik
PURLCitation link, BibTeX

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O sinergetičeskom charaktere kategorii "avtor" kak obʺekta lingvističeskoj interpretacii = Synergy character of the category "author" as an object of linguistic interpretation / Gončarova, E. A.
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Jazyk kak instrument realizacii političeskoj vlasti i kak obʺekt vozdejstvija politiki = Language as a political power and as an object of the impacting policy / Grišaeva, E. B.
Leksičeskie pragmatičeskie markery temporal'nogo pozicionirovanija = Lexical pragmatical markers of temporal positioning / Murašova, E. A.
Ispol'zovanie bessoznatel'nych motivov v reklame kak instrument manipulirovanija soznaniem = Using unconscious methods in advertisement as an element manipulation of consciousness / Semkina, M. V.
Faktornoe issledovanie ėffektivnosti pozicionirovanija nominativnymi sredstvami v tekste SMI = Faktor analysis of positioning efficiency in media texts by means of nomination / Novičichina, M. E.