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The European Bibliography of Slavic and East European Studies (EBSEES) collects books, journal articles, reviews and dissertations from Eastern Europe (former countries of Eastern Bloc) which were published in Belgium, Germany, Finland, France, Great Britain, the Netherlands, Austria and Switzerland from 1991 to 2007. The segment "Literature" and "Culture" of the European Bibliography of Slavic and East European Studies contains 18.000 bibliographic entries (from the total asset of 85.000). More information can be found here.
| Your search for Marketing provides 68 hits | |
| 1 | Consumers' attitudes towards marketing communications: how to communicate with consumers in Serbia and Montenegro?Ognjanov, Galjina; Gligorijević, Mirjana; Nojković, Aleksandra, in: Proceedings of the 12th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe, December 2-4, 2004, Vienna, Austria, ed. by Petr Chadraba ..., 2004, pp. 194-207 |
| 2 | A test and validation of the cetscale in LithuaniaMockaitis, Audra I.; Pranulis, Vytautas P., in: Proceedings of the 12th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe, December 2-4, 2004, Vienna, Austria, ed. by Petr Chadraba ..., 2004, pp. 208-217 |
| 3 | The state of art and development perspectives of brand valuation in EstoniaAak, Lele; Miljan, Mait, in: Proceedings of the 12th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe, December 2-4, 2004, Vienna, Austria, ed. by Petr Chadraba ..., 2004, pp. 48-64 |
| 4 | Formation of brand image in a cross-cultural contextŠalciuviene, Laura; Virvilaite, Regina, in: Proceedings of the 12th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe, December 2-4, 2004, Vienna, Austria, ed. by Petr Chadraba ..., 2004, pp. 22-31 |
| 5 | Evaluation of interactive telephone contacts by Slovenian customers: preliminary qualitative study findingsKolar, Tomaž, in: Proceedings of the 11th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe, December 4-6, 2003, Vienna, Austria, ed. by Petr Chadraba ..., 2003, pp. 141-154 |
| 6 | Marketing activity of the Romanian organizations: the customer relationship perspectiveVeghes, Calin, in: Proceedings of the 11th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe, December 4-6, 2003, Vienna, Austria, ed. by Petr Chadraba ..., 2003, pp. 62-74 |
| 7 | Venäjä markkinoinnin kohteena.Perilä-Jankola, Tuula, Helsinki, Edita, 2001, 130 p. |
| 8 | Kafka auf dem MarktThomas, Rebecca S.; Haika, Günter, in: Praesent. Das österreichische Literaturjahrbuch 4.2005, 2004, pp. 59-64 |
| 9 | Interdependenzen zwischen Marketingumfeld und Marketingstrategien in Osteuropa am Beispiel PolensMerbach, Sandra, Wien, Wirtschaftsuniv., Diss. xi+358+, 1997, [32] p., graph. Darst |
| 10 | Market orientation as competitive advantage: survey on market orientation of Estonian companiesDanneberg, Toomas, in: Proceedings of the 12th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe, December 2-4, 2004, Vienna, Austria, ed. by Petr Chadraba ..., 2004, pp. 253-260 |