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The European Bibliography of Slavic and East European Studies (EBSEES) - 1991-2007

The European Bibliography of Slavic and East European Studies (EBSEES) collects books, journal articles, reviews and dissertations from Eastern Europe (former countries of Eastern Bloc) which were published in Belgium, Germany, Finland, France, Great Britain, the Netherlands, Austria and Switzerland from 1991 to 2007. The segment "Literature" and "Culture" of the European Bibliography of Slavic and East European Studies contains 18.000 bibliographic entries (from the total asset of 85.000). More information can be found here.

ID100816
Author(s)Ognjanov, Galjina; Gligorijević, Mirjana; Nojković, Aleksandra
Title

Consumers' attitudes towards marketing communications: how to communicate with consumers in Serbia and Montenegro?

Editor(s)Chadraba, Petr; Springer, Reiner [Editor(s)]
PublishedProceedings of the 12th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe, December 2-4, 2004, Vienna, Austria, ed. by Petr Chadraba ..., 2004, pp. 194-207
PlaceVienna [etc.]
PublsiherWirtschaftsuniversität Wien, Institut für Betriebswirtschaftslehre des Außenhandels [etc.]
Language(s)English
ISBN3-9502045-2-0
SubjectsSerbia / Marketing / Attitudes  [Browse all]
Montenegro / Marketing / Attitudes  [Browse all]
Mediumarticle
HoldingsSearch WorldCat
PURLCitation link

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