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The "Bibliography of the Czech Linguistics (BibCzechLing)" is provided by the Institute of the Czech Language of the Academy of Sciences of the Czech Republic (Ústav pro jazyk český AV). The database contains about 73.280 records and covers the period from 1992 till 2018. The list of subjects is located here.
| ID | 2006CZ042853 |
| Author(s) | Jílková, Hana |
| Title | Reklamní slogan jako osobitý produkt komunikace |
| Published | Komunikace - styl - text [KomSt] : Sborník z mezinárodní lingvistické konference České Budějovice 20.-22. září 2005, České Budějovice, JU ; 2006, s. 73-76. |
| Language | cze |
| Classification (CZ) | Pragmatika Lingvistika textu |
| Classification (EN) | Pragmatics Text linguistics |
| Subjects | jazyk reklamy; slogany; komunikace masová; pragmatika |
| Subjects (DE) | Werbesprache; Pragmatik |
| Note | Lingvistické pojetí reklamy, teorie reklamy |
| Medium | article |
| Holdings | Search WorldCat |
| Holdings (in Germany) | in KVK prüfen [isbn] |
| Source | https://bibliografie.ujc.cas.cz/documents/42853 |
| PURL | Citation link |
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