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Online Contents (OLC) Slavistics

The database "Online Contents" (OLC) Slavistics gathers the approx. 300,000 tables of contents of approx. 498 most important Slavic periodicals with the reporting period from 1998 until today and is being processed continuously by the Berlin State Library - Prussian Cultural Heritage. A list of authors as tag cloud can be found here.

ID2001854617
Author(s)Lachman, Magdalena
Title

Role model (in) advertising?

PublishedFolia litteraria Polonica, Łódź : Wydawn. Uniw. Łódzkiego, 44, 2017, 119-144
SoundexM6250; A0272
Mediumarticle
URLczasopisma.uni.lodz.pl (homepage)
Holdings (in Germany)see in ZDB-Katalog
Holdingssee in WorldCat
SourceOLC Slavistik
PURLCitation link, BibTeX

More like this:

Model' analiza diskursa i reklamnogo diskursa = Model of discourse and advertising analysis / Kolyškina, T. B.
Kreativnyj podchod v sozdanii reklamy = The role of creative in advertising / Kuročkin, S. V.
Book cover inventory (in the latest literature) / Lachman, Magdalena
Rolevaja ličnost' i kommunikativnoe prostranstvo = The role model and the communicative environment / Beženaru, Ljudmila
O roli frazeologizmov v jazyke nemeckoj reklamy = On the Role of Phraseological Units in the Language of German Advertising / Papčenko, M. Ju.
Okładkowy stan posiadania (w literaturze najnowszej) = Cover inventory (in recent literature) / Lachman, Magdalena
Stereotyp Rosjanina w polskiej reklamie audiowizualnej = Stereotype of Russian in the Polish Audiovisual Advertising / Sieklucka, Magdalena