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Online Contents (OLC) Slavistics

The database "Online Contents" (OLC) Slavistics gathers the approx. 300,000 tables of contents of approx. 498 most important Slavic periodicals with the reporting period from 1998 until today and is being processed continuously by the Berlin State Library - Prussian Cultural Heritage. A list of authors as tag cloud can be found here.

ID200166382X
Author(s)Fedulenkova, T. N.
Title

Ot tipologii reklamnych tekstov do taktiki ėffektivnogo reklamnogo soobščenija. Recenzija na knigu Muzykant V.L., Sknarev D.S. Effektivnyj kopirayting v sisteme brend-kommunikacij (onlain i oflain sreda) = From theTypology of Advertising Texts to the Tactics of Effective Advertising Messages. A Review of the Book: Muzikant, V.L., Sknarev, D.S. Efficient Copywriting in the System of Brand Communication (On-line and Off-Line Environment)

PublishedIzvestija Jugo-Zapadnogo Gosudarstvennogo Universiteta / Serija Lingvistika i pedagogika, Kursk, 2019, 3, 208-212
Languagerus
SoundexT2154; R7456; T2482; T2424; E0334; R7456; S8188; R7868; K4640; M6846; S8467; E0334; K4172; S8826; B1762; K4666; O0656; O0356; S8720; T2215; A0272; T2488; T2828; E0338; A0272; M6848; R7000; M6846; S8467; E0338; C4172; S8826; B1762; C4666; E0676
Mediumarticle
Holdings (in Germany)ZDB-Katalog
Holdingssee in WorldCat
SourceOLC Slavistik
PURLCitation link, BibTeX

More like this:

Od redakcji: On-line/Off-line
Desjat' pravil effektivnogo obščenija = Ten rules of effective communication / Lunc, F.
Televizionnaja političeskaja reklama kak naibolee ėffektivnyj metod vozdejstvija na obščestvennost' = Television advertising as the most efficient form of political advertising. Examples of best technologies in the political TV advertisement / Džordžikia, M. V.
Adresat reklamnogo soobščenija: k voprosu ob ėffektivnosti teksta = Advertising message addresse: to question of text effectiveness / Uchova, L. V.
Leksiko-stilističeskie sredstva fol'klora kak nositelja reklamnogo soobščenija = Lexical stylistic devices of folklore as carriers of the advertising message / Šetuchina, E. N.
Motivacionnaja sostavljajuščaja kak ėffektivnoe sredstvo sovremennogo reklamnogo obraščenija = Motivation as an effective instrument of contemporary advertising / Musykant, V. L.
Desjat' pravil ėffektivnogo obščenija. Okončanie = Ten rules of effective communication / Lunc, F.