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Online Contents (OLC) Slavistics

The database "Online Contents" (OLC) Slavistics gathers the approx. 300,000 tables of contents of approx. 498 most important Slavic periodicals with the reporting period from 1998 until today and is being processed continuously by the Berlin State Library - Prussian Cultural Heritage. A list of authors as tag cloud can be found here.

ID1954609124
Author(s)Muzykant, V. L; Burdovskaja, E. Ju.
Title

Genezis reklamnoj kommunikacii v kontekste novoj cifrovoj kul'tury = Genesis of Communication Advertising in the Context of the New Digital Culture

PublishedVestnik Rossijskogo Universiteta Družby Narodov / Serija literaturovedenie, žurnalistika, Moskva : Izdat. Univ, 2014, 3, 52-58
Languagerus
SoundexG4688; R7456; K4666; K4624; N6000; C8370; K4527; G4688; C4666; A0272; C4624; D2425; C4527
Mediumarticle
URLjournals.rudn.ru (homepage)
Holdings (in Germany)see in ZDB-Katalog
Holdingssee in WorldCat
SourceOLC Slavistik
PURLCitation link, BibTeX

More like this:

Detskaja auditorija v diskurse reklamnoj kommunikacii: novye realii = Children's audience in the discourse of advertising communication: New Realities / Muzykant, V. L.
Specifika kreolizacii v reklamnoj kommunikacii = The peculiarities of creolisation in advertising communication / Žukova, T. A.
"Neomifologičeskaja" priroda sovremennoj reklamnoj kommunikacii = The "Neomythological" nature of advertising communication (on setting the problem) / Karmalova, E. Ju.
O ponjatijach "massa", "massovaja auditorija", " massovoe soznanie" v kontekste televizionoj reklamnoj kommunikacii = About terms "mass", "mass audience", "mass concience" within context of broadcast advertising communication / Astachova, E. A.
Teorija tekstovych mirov: perspektivy issledovanija reklamnoj kommunikacii = Advertising communication viewed in perspective of the text world theory / Kušneruk, S. L.
Diskurs novoj ėmocional'nosti: kommunikativnye praktiki cifrovoj real'nosti = Discourse of new emotionality: communicative practices of digital reality / Koškarova, N. N.
Personifikacija i devitalizacija častej tela v reklamnoj kommunikacii = Personification and devitalizate body parts in advertising communication / Davtjan, A. A.