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Online Contents (OLC) Slavistics

The database "Online Contents" (OLC) Slavistics gathers the approx. 300,000 tables of contents of approx. 498 most important Slavic periodicals with the reporting period from 1998 until today and is being processed continuously by the Berlin State Library - Prussian Cultural Heritage. A list of authors as tag cloud can be found here.

ID1920585605
Author(s)Terskich, M. V.
Title

Social'naja otvetstvennost' kak ključevaja kategorija sovremennogo reklamnogo i PR-Diskursa = Social responsibility as a key category of the modern advertising and PR discourse

PublishedPolitičeskaja lingvistika, Ekaterinburg : Ural'skij Gosudarstvennyj Pedagogičeskij Univ., 2012, 3, 178-185
SoundexS8856; O0288; K4580; K4247; S8766; R7456; D2847; S8850; R7816; C4247; M6276; A0272; D2887
Mediumarticle
URLwww.politlinguistika.ru (homepage)
Holdings (in Germany)see in ZDB-Katalog
Holdingssee in WorldCat
SourceOLC Slavistik
PURLCitation link, BibTeX

More like this:

Slogan social'noj reklamy kak subžanr reklamnogo diskursa = The slogan of the social advertising as a subgenre of the advertising discourse / Jur'eva, E. V.
Social'naja otvetstvennost' kak ključevoj faktor uspešnosti razvitija delovych SMI = Social responsibility as a key factor of the successful development of business media / Vinogradova, K. E.
Model' analiza diskursa i reklamnogo diskursa = Model of discourse and advertising analysis / Kolyškina, T. B.
«ФЕЙКОВАЯ ЖИЗНЬ» И СОЦИАЛЬНАЯ ОТВЕТСТВЕННОСТЬ ЖУРНАЛИСТА = ADVERTISING TECHNICAL DISCOURSE IN SEMIOTIC ASPECT / Чан, Тхи Тху Хыонг
Kategorija posessivnosti kak ėlement političeskogo diskursa = The Category of Possessiveness as an Element of Political Discourse / Ušakova, A. P.
Intertekstual'nost' kak charakteristika sovremennogo sportivnogo novostnogo diskursa = Intertextuality as a Charateristic of the Modern Sports Media Discourse / Bobyreva, N. N.
Korporativnaja social'naja otvetstvennost v zerkale SMI problemy i sposoby rešenija = Corporate social responsibility reflected in mass media ; the problems and ways of solution / Sidorskaja, I. V.