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Online Contents (OLC) Slavistics

The database "Online Contents" (OLC) Slavistics gathers the approx. 300,000 tables of contents of approx. 498 most important Slavic periodicals with the reporting period from 1998 until today and is being processed continuously by the Berlin State Library - Prussian Cultural Heritage. A list of authors as tag cloud can be found here.

ID1893576809
Author(s)Kušneruk, S. L.
Title

Precedentnye imena kak aktualizatory tekstovych mirov v reklame = Precedent names as triggers of advertising text worlds

PublishedPolitičeskaja lingvistika, Ekaterinburg : Ural'skij Gosudarstvennyj Pedagogičeskij Univ., 2009, 4, 144-146
SoundexP1782; I0660; A0425; T2482; M6700; R7456; P1782; N6680; T2744; A0272; W0758
Mediumarticle
URLwww.politlinguistika.ru (homepage)
Holdings (in Germany)see in ZDB-Katalog
Holdingssee in WorldCat
SourceOLC Slavistik
PURLCitation link, BibTeX

More like this:

Teorija tekstovych mirov: perspektivy issledovanija reklamnoj kommunikacii = Advertising communication viewed in perspective of the text world theory / Kušneruk, S. L.
Прецедентные имена в российской политической рекламе: репрезентация ценностных эталонов и культурных символов = Precedent Names in Russian Political Advertising: Representation of Value-Based Standards and Cultural Symbols / Дмитриева, А. В.
Precedentnye imena kitajskoj nacional'noj kul'tury = Precedent Names of Chinese National Culture / Leninceva, V. A.
Precedentnye imena v kitajsko-jazyčnom diskurse = Precedent names in Chinese discourse / Voropaev, N. N.
"Precedentnye perevody" kak perevodčeskaja problema = Precedent names as a translation problem / Minčenkov, A. G.
Прецедентные имена в СМИ: методики исследования = Precedent Names in the Media: Research Methods / Будаев, Э. В.
Прецедентные тексты как средство повышения эффективности социальной рекламы = Precedent Texts as a Means of Increasing the Efficiency of Social Advertising / Анисимова, Т.В.