EBSEES: Mellow, Craig - Consumer marketing in Russia : beyond nouveau riche

The European Bibliography of Slavic and East European Studies (EBSEES) collects books, journal articles, reviews and dissertations from Eastern Europe (former countries of Eastern Bloc) which were published in Belgium, Germany, Finland, France, Great Britain, the Netherlands, Austria and Switzerland from 1991 to 2007. The segment "Literature" and "Culture" of the European Bibliography of Slavic and East European Studies contains 18.000 bibliographic entries (from the total asset of 85.000). More information can be found here.

ID	55180
Author(s)	Mellow, Craig
Title	Consumer marketing in Russia : beyond nouveau riche
Year	1997
Pages	vii+68 p.
Place	London
Publsiher	Economist Intelligence Unit
Language(s)	eng
Series	Research report, P817
Subjects	Russia, USSR, Russia (Federation) / Trade, Services, Tourism [Browse all] Consumers
Medium	book
Holdings	Search WorldCat
PURL	Citation link

	Use of internet marketing among consumer goods companies in Serbia / Ognjanov, Galjina
	[Russia] / Mellow, Craig
	The painful evolution of consumer orientation and marketing awareness in the USSR, 1953-1991 / Holden, Nigel J.
	Russia beyond perestroika / Csaba, László
	Marketing in Romania: the challenges of the transition from a centrally-planned to a consumer-oriented economy / Lascu, Dana-Nicoleta
	The relation of income and consumer durables in Russia / Rose, Richard
	L'Ukraine est riche mais... / T.N.

The European Bibliography of Slavic and East European Studies (EBSEES) - 1991-2007

Consumer marketing in Russia : beyond nouveau riche