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The European Bibliography of Slavic and East European Studies (EBSEES) - 1991-2007

The European Bibliography of Slavic and East European Studies (EBSEES) collects books, journal articles, reviews and dissertations from Eastern Europe (former countries of Eastern Bloc) which were published in Belgium, Germany, Finland, France, Great Britain, the Netherlands, Austria and Switzerland from 1991 to 2007. The segment "Literature" and "Culture" of the European Bibliography of Slavic and East European Studies contains 18.000 bibliographic entries (from the total asset of 85.000). More information can be found here.

ID9355
Author(s)Lascu, Dana-Nicoleta; Manrai, Lalita A.; Manrai, Ajay K.
Title

Marketing in Romania: the challenges of the transition from a centrally-planned to a consumer-oriented economy

PublishedEuropean Journal of Marketing, 27(11/12), 1993, p. 102-20. (Special issue on Marketing in Central and Eastern Europe)
Language(s)eng
SubjectsRomania / Trade, Services, Tourism  [Browse all]
Mediumarticle
HoldingsSearch WorldCat
PURLCitation link

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