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Online Contents (OLC) Slavistics

The database "Online Contents" (OLC) Slavistics gathers the approx. 300,000 tables of contents of approx. 498 most important Slavic periodicals with the reporting period from 1998 until today and is being processed continuously by the Berlin State Library - Prussian Cultural Heritage. A list of authors as tag cloud can be found here.

ID1900358123
Author(s)Gorjačev, A. A.
Title

Upravlenie processom ponimanija v reklamnych sloganach: kommunikativnye taktiki i priemy = Managing the process of understanding in advertising slogans: communication tactics and approaches

PublishedŽurnalistika i kul'tura russkoj reči, Moskva : Izdat. IKAR, 2011, 2, 80-87
SoundexU0175; P1788; P1666; R7456; S8546; K4666; T2424; P1760; M6646; P1788; U0627; A0272; S8546; C4666; T2828; A0117
Mediumarticle
Holdings (in Germany)ZDB-Katalog
Holdingssee in WorldCat
SourceOLC Slavistik
PURLCitation link, BibTeX

More like this:

Lingvokul'turologičeskie aspekty kontekstual'nogo ispol'zovanija frazeologizmov v reklamnych sloganach = Linguoculturological aspects of the contextual use of phraseological units in advertising slogans / Soboleva, N. P.
Kommunikativnye taktiki pozitivnoj vežlivosti v amerikanskoj internet-reklame = Communicative tactics of positive politeness in American Internet advertising / Tel'minov, G. N.
Kommunikativnye taktiki pozitivnoj vežlivosti v rossijskoj internet-reklame = Communicative tactics of positive politeness in Russian Internet advertising / Tel'minov, G. N.
Kommunikativnye strategii i taktiki preryvanija rečevogo obščenija v anglijskoj kommunikativnoj kul'ture = Communication strategies and tactics of interruption in English communicative culture / Ermanova, B. B.
Интенциональность и коммуникативные тактики дискурса кризисных ситуаций = Intentionality and communicative tactics of crisis discourse / Пильгун, Е. В.
Problema kommunikativnoj strategii i taktiki: podchody k ponimaniju i istorija izučenija voprosa = The Problem of Communicative Strategy and Tactics: Approaches to Understanding and History of Study / Andreeva, V. Ju.
Upravlenie processom professional'nogo samoopredelenija škol'nikov / Bondareva, N. V.