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Online Contents (OLC) Slavistics

The database "Online Contents" (OLC) Slavistics gathers the approx. 300,000 tables of contents of approx. 498 most important Slavic periodicals with the reporting period from 1998 until today and is being processed continuously by the Berlin State Library - Prussian Cultural Heritage. A list of authors as tag cloud can be found here.

ID1859011950
Author(s)Muzykant, V. L.
Title

Rol' sovremennych PR-strategij v postroenii imidžej i brėndov = Contemporary public relations as the basis of building brand-image strategies

PublishedVestnik Rossijskogo Universiteta Družby Narodov : naučnyj žurnal, Moskva : Izdat. Univ, 7/8, 2003/2004, 169-178
Languagerus
SoundexS8766; S8272; P1827; I0688; B1762; C4626; P1154; R7526; B1880; B1526; B1762; I0640; S8272
Mediumarticle
URLjournals.rudn.ru (homepage)
Holdings (in Germany)see in ZDB-Katalog
Holdingssee in WorldCat
SourceOLC Slavistik
PURLCitation link, BibTeX

More like this:

Piar, PR i svjazi s obščestvennost'ju = Image Promotion and Public Relations / Anisimova, T. V.
Kommunikacii brenda v social'no-kul'turnoj paradigme sovremennych kontekstov. Recenzija na monografiju Bagaevoj T. L. "Breding v optike sociologii" (K., 2017) = Brand communications in the social-cultural paradigm of contemporary contexts. Review of the monograph by Bagayeva T. L. "Branding through the lens of socialogy" (K., 2017) / Muzykant, V. L.
K voprosu vežlivosti kak sisteme strategij (na primere sopostavlenija strategij rečevogo žanra blagodarnosti v russkom i kitajskom jazykach) = On the question of politeness as a system of strategies (on the basis of comparison of strategies of the speech genre of gratitude Russian and Chinese) / U, Bo
Diskursivnye osobennosti slovoobrazovatel'nych strategij v perevode terminologičeskich edinic = Discursive peculiarities of word-building strategies in termonology translation / Berseneva, N. S.
Rol' artiklja v postroenii novogo narrativnogo teksta / Čudinova, Ju. V.
Rol' fonovoj informacii v postroenii teksta / Bol'sakova, N. I.
Korporativnye izdanija i ich rol' v svjazjach s obščestvennost'ju = Corporative Publications and their Role in Public Relations / Fedotova, L. N.