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Online Contents (OLC) Slavistics

The database "Online Contents" (OLC) Slavistics gathers the approx. 300,000 tables of contents of approx. 498 most important Slavic periodicals with the reporting period from 1998 until today and is being processed continuously by the Berlin State Library - Prussian Cultural Heritage. A list of authors as tag cloud can be found here.

ID173126948X
Author(s)Berezenko, V. V.
Title

Ispol'zovanie literaturnych obrazov v sovremennoj otečestvennoj reklame = Literature Images' Use in the National Modern Advertising

PublishedPytannja literaturoznavstva : naukovyj zbirnyk, Černivci : Ruta, 10=67, 2003, 164-165
SoundexI0815; L5272; O0178; S8766; O0288; R7456; L5272; I0648; N6265; M6276; A0272
Mediumarticle
URLwww.ceeol.com (homepage)
Holdings (in Germany)see in ZDB-Katalog
Holdingssee in WorldCat
SourceOLC Slavistik
PURLCitation link, BibTeX

More like this:

K voprosu ob ispol'zovanii fol'klora v sovremennoj reklame = To the question on folklore use in modern advertising / Šetuchina, E. N.
K voprosu ob ispol'zovanii sintaksičeskich sredstv fol'klora v sovremennoj reklame = Revisiting the use of syntatic means of folklore in modern advertising / Šetuchina, E. N.
Ispolzovanie kommunikativnych strategii bezlivosti v amerikanskoj internet-reklame = Use of communicative politeness strategies in the American internet advertising / Lazareva, E. A.
Ispol'zovanie gotovych oborotov reči v sovremennoj francuzskoj publicistike = The use of speech patterns in the modern french press / Slepzova, S. V.
ИСПОЛЬЗОВАНИЕ ПРИЕМОВ ФОНЕТИЧЕСКОЙ ИГРЫ В ВОЕННОЙ РЕКЛАМЕ (НА ПРИМЕРЕ АНГЛОЯЗЫЧНЫХ ТЕКСТОВ) = USE OF PHONETIC GAMES IN MILITARY ADVERTISING (ON THE EXAMPLE OF ENGLISH TEXTS) / Курбакова, С.Н.
НЕКОТОРЫЕ ОСОБЕННОСТИ СЛОГАНОВ В СОВРЕМЕННОЙ ФРАНЦУЗСКОЙ РЕКЛАМЕ = SLOGAN FEATURES IN CONTEMPORARY FRENCH ADVERTISING / Пивоварова, М. И.
Ispol'zovanie meta-programmy "Vozmožnosti - dejstvija" v sovremennoj reklame mobil'nych telefonov kak priem nejrolingvističeskogo programmirovanija / Gorlačeva, V. V.