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The European Bibliography of Slavic and East European Studies (EBSEES) - 1991-2007

The European Bibliography of Slavic and East European Studies (EBSEES) collects books, journal articles, reviews and dissertations from Eastern Europe (former countries of Eastern Bloc) which were published in Belgium, Germany, Finland, France, Great Britain, the Netherlands, Austria and Switzerland from 1991 to 2007. The segment "Literature" and "Culture" of the European Bibliography of Slavic and East European Studies contains 18.000 bibliographic entries (from the total asset of 85.000). More information can be found here.

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Your search for Marketing provides 68 hits
11

Applying laddering methodology to the Slovene furniture market

Kolar, Tomaž; Šmid, Mateja, in: Proceedings of the 12th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe, December 2-4, 2004, Vienna, Austria, ed. by Petr Chadraba ..., 2004, pp. 247-252
12

Psychological aspects of advertising research: the Lithuanian experience

Sliburyte, Laimona; Virvilaite, Regina, in: Proceedings of the 12th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe, December 2-4, 2004, Vienna, Austria, ed. by Petr Chadraba ..., 2004, pp. 162-176
13

Coming closer to EU: the Romanian marketing and business environment still has time to get better

Veghes, Calin, in: Proceedings of the 12th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe, December 2-4, 2004, Vienna, Austria, ed. by Petr Chadraba ..., 2004, pp. 81-92
14

The promotion strategies in telecommunication sector in Poland

Matysiewicz, Justyna; Bilińska Reformat, Katarzyna, in: Proceedings of the 11th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe, December 4-6, 2003, Vienna, Austria, ed. by Petr Chadraba ..., 2003, pp. 247-254
15

The customization perspective of relationship marketing: case of a packaging company

Kotri, Andrus; Miljan, Mait, in: Proceedings of the 11th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe, December 4-6, 2003, Vienna, Austria, ed. by Petr Chadraba ..., 2003, pp. 155-171
16

The new economy and successful marketing strategies of the Polish firms on the CEE markets

Szymura-Tyc, Maja, in: Proceedings of the 12th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe, December 2-4, 2004, Vienna, Austria, ed. by Petr Chadraba ..., 2004, pp. 271-282
17

Towards a self-image based model of donor behaviour: deciphering the meaning of donation to charity

Bajda, Domen; Vida, Irena, in: Proceedings of the 11th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe, December 4-6, 2003, Vienna, Austria, ed. by Petr Chadraba ..., 2003, pp. 132-140
18

Entwicklung und Struktur der Werbebranche in Ungarn

Lauringer, Georg, Wien, Dipl.-Arb., 1993, 109 p
19

Le marketing en Europe centrale

Nestorović, Čedomir, Paris, Vuibert, 1995, III-139 p.
20

Die Nutzung der Produktherkunft zum Aufbau starker Marken in Osteuropa: Ein empirisches Projekt

Friederes, Gereon, Wien, Wirtschaftsuniv., Diss. xviii+300+, 1997, [61] p., graph. Darst