BibCzechLing: Tzanne, Angeliki - When the advertised product is not the target: multimodal metaphor in Greek TV commercials

The "Bibliography of the Czech Linguistics (BibCzechLing)" is provided by the Institute of the Czech Language of the Academy of Sciences of the Czech Republic (Ústav pro jazyk český AV). The database contains about 73.280 records and covers the period from 1992 till 2018. The list of subjects is located here.

ID	2013CZ079032
Author(s)	Tzanne, Angeliki
Title	When the advertised product is not the target: multimodal metaphor in Greek TV commercials
Published	Brno Studies in English, 39, č. 1, 2013, s. 107-128
Language	eng
Classification (CZ)	Řečtina nová
Classification (EN)	Modern Greek
Subjects	řečtina nová; jazyk reklamy; metafora; humor jazykový
Subjects (DE)	Werbesprache; Metapher
Note	Metafory a jejich verbalizace v řec. reklamách
Medium	article
URL	www.phil.muni.cz (homepage)
Holdings (in Germany)	see in ZDB-Katalog
Source	https://bibliografie.ujc.cas.cz/documents/79032
PURL	Citation link

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