BibCzechLing: Jettmarová, Zuzana - Allusion and parody in Britisch press advertising

The "Bibliography of the Czech Linguistics (BibCzechLing)" is provided by the Institute of the Czech Language of the Academy of Sciences of the Czech Republic (Ústav pro jazyk český AV). The database contains about 73.280 records and covers the period from 1992 till 2018. The list of subjects is located here.

ID	1997CZ017696
Author(s)	Jettmarová, Zuzana
Title	Allusion and parody in Britisch press advertising
Published	Prague Studies in English, 21, 1997, s. 125-151
Language	eng
Classification (CZ)	Popis a rozbor jazyka
Classification (EN)	Description and analysis of language
Subjects	jazyk reklamy; angličtina; aluze; parodie; citáty
Subjects (DE)	Werbesprache; Englisch
Note	Tři zdrojové kategorie: aluze/parodie literárních a biblických zdrojů, populárně-kulturních zdrojů a jiných neliterárních zdrojů
Medium	article
Holdings (in Germany)	ZDB-Katalog
Source	https://bibliografie.ujc.cas.cz/documents/17696
PURL	Citation link

	Allusion in the press. An applied linguistic study / Lennon, Paul
	The language of advertising. Written texts. 2nd edn / Goddard, Angela
	Ludic language: the case of the punning echoic allusion / Lennon, Paul
	Stylistic interpretation of advertising discourse / Štulajterová, Alena
	Literal translation in international advertising / Hrušková, Anna
	The presentation of foreigners in the Czech press / Mrázková, Kamila
	Implicit meanings and racism im political advertising / Chovanec, Jan