slavistik-portal
Портал славістики
The European Bibliography of Slavic and East European Studies (EBSEES) collects books, journal articles, reviews and dissertations from Eastern Europe (former countries of Eastern Bloc) which were published in Belgium, Germany, Finland, France, Great Britain, the Netherlands, Austria and Switzerland from 1991 to 2007. The segment "Literature" and "Culture" of the European Bibliography of Slavic and East European Studies contains 18.000 bibliographic entries (from the total asset of 85.000). More information can be found here.
| ID | 98471 |
| Author(s) | Glogar, Alois; Pilík, Michal |
| Title | Factors leading to the success and competitive edge of Barum Continental, Czech Republic |
| Editor(s) | Chadraba, Petr; Springer, Reiner [Editor(s)] |
| Published | Proceedings of the 11th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe, December 4-6, 2003, Vienna, Austria, ed. by Petr Chadraba ..., 2003, pp. 96-120 |
| Place | Vienna [etc.] |
| Publsiher | Wirtschaftsuniversität Wien, Institut für Betriebswirtschaftslehre des Außenhandels [etc.] |
| Language(s) | English |
| ISBN | 3-9502045-1-2 |
| Subjects | Czech Republic / Marketing [Browse all] Czech Republic / Business Enterprises [Browse all] Czech Republic / Business / Management [Browse all] |
| Note | Including: Benda, Ivo; Kubík, Josef, "Suggested conception of the strategic management process in Greiner, Plastové Obaly (plastic packaging), S.R.O. with a view to its competitive priorities"; Kozák, Vratislav, "The creation of contact (call) centres and customer relations management (further only CRM) in order to improve the competitive ability of manufacturers in stagnating markets". |
| Medium | article |
| Holdings | Search WorldCat |
| PURL | Citation link |
More like this: