Портал славістики


[root][biblio]

The European Bibliography of Slavic and East European Studies (EBSEES) - 1991-2007

The European Bibliography of Slavic and East European Studies (EBSEES) collects books, journal articles, reviews and dissertations from Eastern Europe (former countries of Eastern Bloc) which were published in Belgium, Germany, Finland, France, Great Britain, the Netherlands, Austria and Switzerland from 1991 to 2007. The segment "Literature" and "Culture" of the European Bibliography of Slavic and East European Studies contains 18.000 bibliographic entries (from the total asset of 85.000). More information can be found here.

ID71722
Author(s)Koudelova, A.
Title

Cross-cultural advertising in Europe: an empirical study of televison advertising in the UK and Czech Republic

Year1999
PlaceMPhil thesis of the University of Salford
Language(s)eng
SubjectsCzech Republic [s.a. Czechoslovakia] / Trade, Services, Tourism  [Browse all]
Mediumbook
HoldingsSearch WorldCat
PURLCitation link

More like this:

Cultural and environmental influences on the financial accounting system: a case study of the Czech Republic / Mein, V.
Individualism, collectivism and reward allocation: a cross-cultural study in Russia and Britain / Tower, R.K.
UK joint venture activity in the Czech Republic: motives and uses / Davies, Eleanor M.M.
Factionalism in political parties in the Czech Republic: a concept and some empirical findings / Kopecký, Petr
Art promotion in the new Europe: towards cultural integration. The case of Poland and the Czech Republic / Kolczynska, P.
The competitiveness of the UK and Polish poultry industries - a comparative study / Popiel, A.K.
Investing in Russia? A cross-cultural comparison of Great Britain and France / Clavier, A.