EBSEES: Kelly-Holmes, H. - The discourse of western marketing professionals in Central and Eastern Europe: their role in the creation of a context for marketing and advertising messages

The European Bibliography of Slavic and East European Studies (EBSEES) collects books, journal articles, reviews and dissertations from Eastern Europe (former countries of Eastern Bloc) which were published in Belgium, Germany, Finland, France, Great Britain, the Netherlands, Austria and Switzerland from 1991 to 2007. The segment "Literature" and "Culture" of the European Bibliography of Slavic and East European Studies contains 18.000 bibliographic entries (from the total asset of 85.000). More information can be found here.

ID	60217
Author(s)	Kelly-Holmes, H.
Title	The discourse of western marketing professionals in Central and Eastern Europe: their role in the creation of a context for marketing and advertising messages
Published	Discourse and Society, 9(3), 1998, p. 239-62
Language(s)	eng
Subjects	Eastern Europe / Trade, Services, Tourism [Browse all]
Medium	article
Holdings	Search WorldCat
PURL	Citation link

	Marketing in Central and Eastern Europe : achieving success in complex markets / Cooke, Tim
	Western Europe and the reconstruction of higher education in Central Eastern Europe / Kallen, Denis
	Former Soviet Union marketing media & advertising directory
	Proceedings of the third Annual Conference on Central and Eastern Europe in a global context
	Economic transformation in Central and Eastern Europe: the role of regional development / Downes, Ruth
	Democratization in eastern and western Europe
	Understanding Eastern Europe : the context of change / Howell, J.M.

The European Bibliography of Slavic and East European Studies (EBSEES) - 1991-2007

The discourse of western marketing professionals in Central and Eastern Europe: their role in the creation of a context for marketing and advertising messages