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Online Contents (OLC) Slavistics

The database "Online Contents" (OLC) Slavistics gathers the approx. 300,000 tables of contents of approx. 498 most important Slavic periodicals with the reporting period from 1998 until today and is being processed continuously by the Berlin State Library - Prussian Cultural Heritage. A list of authors as tag cloud can be found here.

ID2001877781
Author(s)Новичихина, М.Е.; Самойленко, Н.С.
Title

К ВОПРОСУ О МЕТОДИКАХ ИССЛЕДОВАНИЯ ЭФФЕКТИВНОСТИ НОМИНАТИВНОГО СПОСОБА ПОЗИЦИОНИРОВАНИЯ В ТЕКСТЕ СМИ = TO THE QUESTION OF METHODS OF RESEARCH OF EFFECIETY OF NOMINATIVE VARIANT OF POSITIONING IN THE MEDIA TEXT

PublishedVestnik Voronežskogo Gosudarstvennogo Universiteta / Serija Filologija, žurnalistika, Voronež : Izdat. Voronežskogo Gosudarstvennogo Universiteta, 2020, 1, 125-128
Languagerus
SoundexV0178; M6224; I0852; E0334; N6662; S8181; P1886; T2482; Q4826; M6288; R7874; E0338; N6662; V0762; P1826; M6200
Mediumarticle
URLwww.vestnik.vsu.ru (homepage)
Holdings (in Germany)see in ZDB-Katalog
Holdingssee in WorldCat
SourceOLC Slavistik
PURLCitation link, BibTeX

More like this:

Faktornoe issledovanie ėffektivnosti pozicionirovanija nominativnymi sredstvami v tekste SMI = Faktor analysis of positioning efficiency in media texts by means of nomination / Novičichina, M. E.
Прецедентные имена в СМИ: методики исследования = Precedent Names in the Media: Research Methods / Будаев, Э. В.
Adresat reklamnogo soobščenija: k voprosu ob ėffektivnosti teksta = Advertising message addresse: to question of text effectiveness / Uchova, L. V.
Discursive Mechanisms of news media - Investigating Attribution and Attitudinal Positioning (Diskursivnye mechanizmy SMI: technologii atribucii i pozicionirovanija) / Cavaliere, Flavia
K voprosu marketinga SMI = To issue of mass media marketing / Ljubanovskaja, O. Ju.
Associativnoe issledovanie vozmožnostej nominacii kak instrumenta pozicionirovanija v SMI = The ways the nomination helps mass media to manipulate public opinion and usage of association experiment to reveal the efficiency of this process / Samojlenko, N. S.
Metodika issledovanija ėffektivnosti teksta reklamnogo obʺjavlenija = Technique of research of text efficiency in advertisements / Ždanova, A. Ju.