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The European Bibliography of Slavic and East European Studies (EBSEES) - 1991-2007

The European Bibliography of Slavic and East European Studies (EBSEES) collects books, journal articles, reviews and dissertations from Eastern Europe (former countries of Eastern Bloc) which were published in Belgium, Germany, Finland, France, Great Britain, the Netherlands, Austria and Switzerland from 1991 to 2007. The segment "Literature" and "Culture" of the European Bibliography of Slavic and East European Studies contains 18.000 bibliographic entries (from the total asset of 85.000). More information can be found here.

ID100381
Author(s)Szymura-Tyc, Maja
Title

The new economy and successful marketing strategies of the Polish firms on the CEE markets

Editor(s)Chadraba, Petr; Springer, Reiner [Editor(s)]
PublishedProceedings of the 12th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe, December 2-4, 2004, Vienna, Austria, ed. by Petr Chadraba ..., 2004, pp. 271-282
PlaceVienna [etc.]
PublsiherWirtschaftsuniversität Wien, Institut für Betriebswirtschaftslehre des Außenhandels [etc.]
Language(s)English
ISBN3-9502045-2-0
SubjectsPoland / Marketing  [Browse all]
Poland / Enterprises  [Browse all]
Mediumarticle
HoldingsSearch WorldCat
PURLCitation link

More like this:

Breaking away from the past: strategies of successful Polish firms / Obloj, Krzysztof
Analysis of marketing strategies in Polish ports / Pieczek, A.U.
The Polish alternative: old myths, hard facts and new strategies in the succesful transformation of the Polish economy / Kolodko, Grzegorz W.
The challenge of managing relationships in CEE markets: the case of Croatia / Žabkar, Vesna
Industrial enterprises in the markets: new marketing relations, status and prospects of competition / [Jakovlev] Yakovlev, Andrei
Competition and competitive strategies in the Viségrad markets / Vincze, Zsuzsanna
Organization for marketing among Polish companies / Shipley, David