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Die "Europäische Bibliographie zur Osteuropaforschung (EBSEES)" weist Bücher, Zeitschriftenaufsätze, Rezensionen und Dissertationen zu Osteuropa (den früheren kommunistischen Ländern Osteuropas) nach, die in Belgien, Deutschland, Finnland, Frankreich, Großbritannien, den Niederlanden, Österreich und der Schweiz im Zeitraum zwischen 1991 und 2007 publiziert wurden. Der Fachausschnitt "Literatur" und "Kultur" der Europäischen Bibliographie zur Osteuropaforschung EBSEES enthält ca. 18.000 bibliographische Angaben (von insg. 85.000). Weitere Informationen finden Sie hier.
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| 1 | Consumers' attitudes towards marketing communications: how to communicate with consumers in Serbia and Montenegro?Ognjanov, Galjina; Gligorijević, Mirjana; Nojković, Aleksandra, in: Proceedings of the 12th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe, December 2-4, 2004, Vienna, Austria, ed. by Petr Chadraba ..., 2004, pp. 194-207 |
| 2 | A test and validation of the cetscale in LithuaniaMockaitis, Audra I.; Pranulis, Vytautas P., in: Proceedings of the 12th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe, December 2-4, 2004, Vienna, Austria, ed. by Petr Chadraba ..., 2004, pp. 208-217 |
| 3 | The state of art and development perspectives of brand valuation in EstoniaAak, Lele; Miljan, Mait, in: Proceedings of the 12th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe, December 2-4, 2004, Vienna, Austria, ed. by Petr Chadraba ..., 2004, pp. 48-64 |
| 4 | Formation of brand image in a cross-cultural contextŠalciuviene, Laura; Virvilaite, Regina, in: Proceedings of the 12th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe, December 2-4, 2004, Vienna, Austria, ed. by Petr Chadraba ..., 2004, pp. 22-31 |
| 5 | Evaluation of interactive telephone contacts by Slovenian customers: preliminary qualitative study findingsKolar, Tomaž, in: Proceedings of the 11th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe, December 4-6, 2003, Vienna, Austria, ed. by Petr Chadraba ..., 2003, pp. 141-154 |
| 6 | Marketing activity of the Romanian organizations: the customer relationship perspectiveVeghes, Calin, in: Proceedings of the 11th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe, December 4-6, 2003, Vienna, Austria, ed. by Petr Chadraba ..., 2003, pp. 62-74 |
| 7 | Venäjä markkinoinnin kohteena.Perilä-Jankola, Tuula, Helsinki, Edita, 2001, 130 p. |
| 8 | Kafka auf dem MarktThomas, Rebecca S.; Haika, Günter, in: Praesent. Das österreichische Literaturjahrbuch 4.2005, 2004, pp. 59-64 |
| 9 | Interdependenzen zwischen Marketingumfeld und Marketingstrategien in Osteuropa am Beispiel PolensMerbach, Sandra, Wien, Wirtschaftsuniv., Diss. xi+358+, 1997, [32] p., graph. Darst |
| 10 | Market orientation as competitive advantage: survey on market orientation of Estonian companiesDanneberg, Toomas, in: Proceedings of the 12th Annual Conference on Marketing and Business Strategies for Central & Eastern Europe, December 2-4, 2004, Vienna, Austria, ed. by Petr Chadraba ..., 2004, pp. 253-260 |